About the Looks
Powell
The go-to preset for general purpose photography, especially wedding photography and portraits. Inspired by Kodak Porta 160 film and Fuji color science, it gives a slightly faded film look while still retaining bold colors.
Embarcadero
Works well in backlit lighting situations. It adds just the right amount of punch and contrast to accentuate lens flare, reduce haze, and embrace warm tones without having that "washed out" look.
Archer
The tried-and-true look for documenting life and telling stories. Inspired by the look of faded Illford HP5 film and the bold contrast of Fujifilm's Acros film simulation, it works well for isolating raw emotion, accentuating shadows and lines, and mixed lighting situations.
Hillside
When you want to elevate the look of your black and white images, head to the Hillside. This preset takes the look of Archer and increases the contrast and drops the shadows. Great for moodier portraits, high-contrast silhouettes, it increases the contrast and drops the shadows, perfect for minimalist compositions.
